Truth Based Selling

Ethical Sales Training for Dentists who Hate to Sell

This program is AGD accredited and provides 6 hours of AGD Management credits. You must successfully pass the course quiz to receive credits from the AGD.

This program was designed to help you overcome your fears about selling and to teach you how to communicate with your patients with truth, integrity, and compassion. The result of this approach is patients who want what you have to offer and accept your treatment recommendations gratefully.

In Dr. Schuster's system, "Truth Based Selling", the relationships you create are based upon mutual respect and trust. He teaches a proven method, based upon principles that enable you to increase your profitability, without sacrificing your values.

This 4-part sales training program, exclusively for dentists, is designed to train you to be a sales master in your practice. This non-manipulative approach was pioneered by Dr. Schuster, a practicing dentist, and has been successfully taught to thousands of dentists in practices of every specialty since 1978.

Because this training is based upon principles, you will find that it works in any town or city, regardless of how big or how small the community. You will learn how to communicate the value of comprehensive dentistry in a way that virtually guarantees your patient's acceptance of your offering.

Module 1 - The New Patient Process

Module 2 - The Steps to Yes!

Module 3 - Case Presentation

Module 4 - Health versus Disease

Bonus Module: A quick reference guide to patient interviews, exams, the co-discovery process and review of findings. Use this 30 minute video prior to your next new patient to put you in the 'sales' frame of mind!

Course Curriculum

Bonus Video: The Center of The Target
Bonus Video: The Dreadful Story
Trust Based Selling Course Quiz

What's included?

6 Videos
1 Quiz
Dr. Michael Schuster
Dr. Michael Schuster
Founder and CEO

About the instructor

Who is Dr. Mike Schuster?

Dr. Mike Schuster is a graduate of Marquette Dental School and Founder of the Schuster Center and Performance Coach.. He has been involved at the leading edge of high quality, patient centered dentistry for nearly 4O years. He still practices dentistry on a weekly basis and continues to learn and evolve as a dentist, sales coach and trainer.

He has practiced dentistry in Dyersville, Iowa (“Field of Dreams” fame), Dubuque, Iowa where he built a group practice of generalists and specialists to $1.7M (over $1OM in today’s dollars) in 7 years using the principles, models, strategies, tools, and methods he teaches at the Schuster Center and Performance Coach, in Scottsdale, Arizona. Dr. Schuster has taught clinical dentistry at Temple Dental School, Iowa Dental School, and the L.D. Pankey Institute where he was appointed Cadre in 1973. He taught over 1OO weeks of clinical dentistry at the Pankey Institute from 1973 to 1981.

Today, Dr. Schuster practices what he teaches and coaches in Scottsdale, Arizona. His love and passion for dentistry and dentists is known by those who are truly concerned for the welfare of dentistry’s present and future. He has been personally mentored by the best dentistry has In order of influence on his thinking and life, these dentists have been, and continue to be, both an inspiration and influence in his life. Drs. Robert Barkley, L.D. Pankey, F. Harold Wirth, Peter Dawson, Henry Tanner, John A. Anderson, Ron Roth, Bob Lee, Charles Wold, and the hundreds and literally thousands of dentists he has trained and coached.

He is a seasoned practitioner, lecturer, trainer and coach who has been welcomed as Adjunct Faculty at the Dawson Center, LSU Cosmetic Continuum and Bioesthetics International. He is also a recommended Lecturer, Trainer and Coach. Dr. Schuster has produced over 2O books, audio and video training programs for ‘quality minded dentists’ all over the world. He founded the Schuster Center where quality minded dentists come for management, leadership, communication and sales training and coaching.

He has been and continues to be one of the most sought after speakers and coaches in dentistry. The ‘trainer of the best sales trainers in dentistry.’ Dentists and professionals recognize Mike Schuster by his honesty, his integrity and his undying and relentless pursuit of truth, excellence, concern and care for both dentists and the patients they serve.

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